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LONDON SHOWS USHER IN S/S 2008 TRENDS
On the apparel side, Oak Jeans (oakjeans.com) showcased its collection in the section dedicated to new names, 101. Although the label is still in its infancy and offers a limited number of styles, it is reaping the awards after being featured to great acclaim on the prime time TV UK reality show, “WAGs Boutique.” The fluoro color fad, which was absent elsewhere, made an appearance at Margin where it manifested itself in the collections of White Trash for Cash and Chateau Roux, among others. (Evidently, the New Rave trend is not yet ready to put its dancing shoes on the shelf, at least in London, the club mecca of the world.) Margin’s producers reported that attendance at the latest edition matched that of the February 2007 show, which saw a 40% increase from the prior one. — Emma Holmqvist, London Correspondent |
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