| Trends
from the fashion tradeshow Plus: Rocket Science
We recently checked out Margin London, the leading alternative
streetwear tradeshow in the UK. Here’s a quick rundown of the major trends
from the show:
Nu Rave: Nu Rave has been bubbling under for
a couple of seasons now and if Margin is any indication, it won’t be a
flash in the pan trend. In fact, the smiley face looks set to take over
from where the skull and crossbones left off. The iconic image, created in
1971, has been developed by the trademark owners into a full collection of
tees and sweats, available in a rainbow of day-glo shades, for men and
women. PVC, oiled polyester and onionskin nylon in florescent shades were
popular at White Trash for Cash and Miss Milne. Accessories from Fiona and
Luke and Stylex were also channeling the early ’90s club scene style.
Fair Trade? No Sweat!: The backlash to sweatshop labor has
influenced even more new brands to operate with an ethical outlook.
Traditional European craftsmanship and limited edition hand printed
garments replaced cookie cutter factory goods. Revived ‘70s shoe brand
Monbianco was a hit; available in original retro styles, the history and
social consciousness of the handmade Italian footwear appealed to
retailers and press. Los Cojones del Perro’s line is produced by
language-restricted South African tribal workers unable to find work
elsewhere. Leather accessories designer Gretchen and UK knitwear brand
Vacant only use specialist factories in Europe and the UK.
New
Brands To Watch: Now in its second season, the 101 area of the show
continues to provide a launch pad for new designers making their debut.
Particularly noteworthy was 2-in-1 shoe brand Nat-2, whose sneaker unzips
to reveal a slide. Four Holes, Stunt Double and Agharta made a strong
impression on streetwear retailers. Womenswear brand Emily and Fin's
collection of blouses, skirts and dresses was also very well received.
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