+ MARGIN LONDON x IFF TOKYO EXCHANGE PROGRAMME RESULTS +

PRESS INFO +
MARGIN LONDON x IFF TOKYO EXCHANGE PROGRAMME RESULTS

Margin is pleased to announce the results of the exchange programme with International Fashion Fair Tokyo +

Organised by leading Japanese fashion industry publisher Senken Shimbun, the International Fashion Fair (IFF) is one of the largest fashion trade exhibitions in Japan.

British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called "Terroir" for international brands +

By return Japanese labels Cyrhyme and Toumei-Manila have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.

Below are previews of all four labels taking part in the exchange programme with details of where they will be exhibiting at both Margin London and IFF / Terroir Tokyo.

Senken Shimbun have regularly visited to report on Margin since the shows started in 2002 and selected Margin as the only UK event to take part in the exchange programme based on the directional offering of labels.

Margin London takes place on the
10th 11th & 12th February 2008 with the
IFF Tokyo / Terroir exhibition taking place from the
23rd to the 25th January 2008.

Relevant Links +
www.margin.tv
www.senken.co.jp/exhibition

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Healthy Herbal
Refreshment at Margin
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District 6 Ltd-Edition
Margin CD exclusively
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featuring Nouvelle Vague


	VACANT Stand T-32 + West Hall + TERROIR + Big Sight +
		As well as returning to exhibit at Margin in February 2008, Brighton label Vacant, along with their sister label Pretty Vacant, were selected by Terroir to bring their music influenced range to Tokyo in January 08. Initially inspired by the Sex Pistols, Vacant adopted the Rat as their logo to represent the urban aspect of their range of mens and womens tops and knitwear. Vacant is proud to boast that the design and production of the garments are of UK origin, working closely with UK manufacturing to ensure the label remains resolutely cool Britannia. Vacant has a vintage-style range of Dennis the Menace garments under license from The Beano and has newly added a range of Bazooka Joe clothing. sales@vacantclothing.co.uk


	REVELLER CLOTHING Stand T-33, West Hall, TERROIR +
		Reveller Clothing was founded by a group of surfers, skaters, artists and musicians who wanted a clothing range that reflected their outlook and ethics. To sustain their environmental and humanitarian beliefs, Reveller Clothing only sources from Fairwear Foundation audited manufacturers, uses Organic Cotton, and works with their screenprinter to ensure that all garments are only printed with inks that are Phthalates- and PVC-free. Reveller Clothing also put their money where their mouth is by donating part of their turnover to humanitarian and environmental charities. Reveller will be making their debut in London at Margin on the cusp of The Tee Room and TraidFare areas, and in Tokyo at the IFF show in Terroir. info@revellerclothing.com


	CYRHYME Exhibiting at Margin in FEB 08
		Margin is pleased to welcome Tokyo brand Cyrhyme to Margin to make their global debut outside of Japan with their range of menswear. Cyrhyme initially deconstructed vintage denim to create new clothing but soon expanded the range to include other vintage textiles such as army and workwear fabrics to create menswear with an ethical outlook. Cyrhyme will be exhibiting in the 101 area for new labels at Margin as well as at the IFF Tokyo exhibition taking place at the Big Sight Exhibition Center in Japans largest exhibition venue. hoodood@wg8.so-net.ne.jp


	TOUMEI-MANILA Exhibiting at Margin in FEB 08
		Making their global debut outside of Japan, Margin is pleased to welcome Toumei-Manila to exhibit in the 101 area for new labels with their unique range of womenswear. Toumei-Manila create one-piece dresses made with unique retro fabrics finished with vintage buttons and detailing. With their own store in downtown Tokyo, Toumei-Manila have honed their offering of desirable womenswear based on customer feedback to create a range of highly wearable and sellable dresses. info@toumei-manila.com

+++ MARGIN LOCATION & DATES +++
Vinyl Factory Gallery + 45 (rear) Foubert's Place Entrance through Archway on Marshall Street + London W1F Venue Map online at: www.margin.tv/map	>>>> Sunday Monday & Tuesday >>>> 10th 11th & 12th February 2008 Sun 10th Feb: 11am til 6pm Mon 11th Feb: 10am til 6pm Tue 12th Feb: 10am til 3pm
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	+++ MARGIN LONDON +++ MENS & WOMENS CLOTHING & ACCESSORIES UPSCALE STREETWEAR & DIRECTIONAL TAILORING +++ Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don't have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers. +++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer. +++ Margin consistently welcomes key buyers from directional stores and editors from cutting-edge titles keen to keep a step ahead of the competition and who know Margin is the prime location to discover new brands + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed. +++ The Original and the best platform for new talent for over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers and Editors travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable and successful platform.

SHOW AREAS +
To help visitors digest and appreciate the breadth of great product on offer at Margin, we have added show areas dedicated to different categories outside of the general umbrella of Upscale Streetwear & Directional Tailoring that Margin is well-known for +








	NEW AREA +++

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