++++++ MARGIN ++++++ ++++++ ARTISTS ++++++ ++++++ WhatWhenAndNow.com ++++++ ++++++

WhatWhenAndNow.com

We were pleased to welcome WhatWhenAndNow.com who created overview mood
boards of the different show areas at Margin. The boards were on display and in the show
guide at the August 2008 edition of Margin London.

Conceptualised by Mickey Shariff, with Fatsarazzi as Creative Director,
What When & Now (WW&N) is an online service that has the inside track on what’s
hitting the street and happening on high fashion's continuously evolving horizon.

Described by those in the know as "a credible WGSN", the team at WW&N realise that
by the time a "look" has got to the catwalk, it's already happened somewhere else.
Whereas some trend services look to the international runways for inspiration, WW&N are
at the forefront of research and realise the place to itemise future style directions is the
heartbeat of a city's clubs, events, galleries, exhibitions, and parties.

What separates WW&N from other "trendologists" or style websites is their keen eye
and uncanny ability to edit what they see on the fly, and only photograph the looks
that matter and point to the future; this is no scattergun approach, this is a proven and
successful instinct honed over years of exposure to the best of the best, as well as the
experience that comes with having worked with leading brands and blogs.

WhatWhenAndNow.co.uk marries the best attributes of bloggers & coolhunters, and
consultants and corporate forecasters to create a new niche, and are not afraid to speak
their minds or call it like they see it. Their honest and forthright opinion is rare and
sought-after, and can be accessed through their public access Daily News Blog Talk,
which is free with no censorship or advertorial, and through print as regular contributors
to titles such as Drapers, the UK trade magazine.