++++++ MARGIN ++++++ ++++++ ARTISTS ++++++ ++++++ FATSARAZZI ++++++ ++++++

FATSARAZZI

Fats Shariff is a mastermind of the fashion industry & has an instinct for tapping into
the zeitgeist. Born and raised in London, Fats’ diverse career in fashion spans 22 years
during which he mainly worked as a creative production and design consultant.

Fats is part of an on-line community, where he has come to be known as
‘the Blogfather’. He writes for some of the largest Global Blogs such as Hybebeast
and Slamxhype, not only informing, but also instigating change within the industry.

Once part of integral streetwear company Gimme 5, Fats is now the photographer
of choice for quality, insight & original Streetwear treatments. He has worked on
influential labels such as Silas, Vans, Maharishi, Gimme 5, GoodEnoughUk, and
A Bathing Ape to name a few, and has shaped European Streetwear through his
opinion and photography.

As a sought after photographer for his ‘trend-setting’ talent (earning him yet another
moniker of 'the Urban Cyclops'), Fats has VIP access to events around the world and
his native ‘very happening’ city of London, which he admits never ceases to inspire him.
This close relationship with London feeds his creative photography when shooting
imagery for brand campaigns and fashion editorial alike.

The culmination of all this experience led to the establishment of
What When and Now, a visionary trends forecasting resource that taps into the lives of
people like himself who live in a world where the future has already happened.

Fats embodies so much of what we consider street wear & street culture that his
opinion whether visual or verbal, is always worth seeking out.

Photography by Fats was on display in
the Magazine Media Area at Margin London in August 2008 +

www.Fatsarazzi.co.uk

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